Website redesign and digital positioning for a brand trusted by millions of households.
Gota Limpa
Project overview
Transforming a traditional brand into a digital benchmark.
Gota Limpa, one of Brazil’s leading manufacturers of cleaning products, approached Parka to transform their outdated website into a digital platform that reflects their market presence and supports future growth. We redesigned their site from the ground up — improving product visibility, navigation, brand communication, and the overall user experience across desktop and mobile.
Client
Gota Limpa
Categories
Website
CMS
Design
Built With
Next.js
Tailwind CSS
TypeScript
Shadcn UI
Year
2024
Strategic approach
Positioning Gota Limpa for stronger relationships and long-term growth.
The new platform was designed not only to showcase products, but to build trust with distributors, simplify access to information, and support the brand’s expansion into new markets. By providing the internal team with full control over content, Gota Limpa can now launch new campaigns, publish updates, and manage their site without technical bottlenecks. Improved SEO and faster performance also ensure greater visibility, helping the brand reach more homes — and shelves.
Digital Foundations
A solid platform designed to grow with the brand.
The new website was fully custom developed using a high-performance front-end and Payload CMS. We created a structured product catalog with intuitive filters and navigation, making it easier for users to explore the full range of cleaning solutions. A cohesive design system was implemented to translate Gota Limpa’s visual identity into a clear and consistent digital environment. Everything was built to be flexible, scalable, and efficient — providing Gota Limpa’s team with full autonomy to manage and expand the platform with confidence.
Planner