Transforming a traditional brand into a digital benchmark.
Gota Limpa Flagship Website
Project overview
Transforming a traditional brand into a digital benchmark.
Gota Limpa, one of Brazil's leading manufacturers of cleaning products, approached Parka to transform their outdated website into a digital platform that reflects their market presence and supports future growth.
Client
Gota Limpa Flagship Website
Categories
Website
CMS
Design
Built With
Next.js
Tailwind CSS
TypeScript
Shadcn UI
Year
2024
Strategic Value
Positioning Gota Limpa for stronger relationships and long-term growth.
The new platform was designed not only to showcase products, but to build trust with distributors, simplify access to information, and support the brand's expansion into new markets. By providing the internal team with full control over content, Gota Limpa can now launch new campaigns, publish updates, and manage their site without technical bottlenecks. Improved SEO and faster performance also ensure greater visibility, helping the brand reach more homes — and shelves.
Digital Foundations
A solid platform designed to grow with the brand.
The new website was fully custom developed using a high-performance front-end and Payload CMS. We created a structured product catalog with intuitive filters and navigation, making it easier for users to explore the full range of cleaning solutions. A cohesive design system was implemented to translate Gota Limpa's visual identity into a clear and consistent digital environment. Everything was built to be flexible, scalable, and efficient — providing Gota Limpa's team with full autonomy to manage and expand the platform with confidence.
Special Features
Smart tools that elevate the experience for every user.
The platform includes features designed to go beyond the basics — creating real value for both end users and internal teams. We introduced a need-based search that helps users find the right product by describing what they need to clean — for example, "remove mold" or "wash baby clothes." We also developed an interactive wash guide that explains laundry label symbols and recommends proper care methods. To support international growth, the site is fully multilingual, with content available in Portuguese, Spanish, and English — making the brand more accessible across markets and touchpoints.
